You might already know the basic benefits of social media marketing. Social media marketing is cost effective and creates a way to always be engaged with your current and potential customers. Great, isn’t it? Some people like some cold hard facts and numbers to support their claims or to believe social media is worth their time.
Social media marketing is great for almost any business. We have the statistics to prove it.
Benefits of Social Media Marketing by Topic
We’ve grouped the 20 benefits by topic for better understanding. The following topics are:
1. Marketing Perspective
2. Brand Building
3. Product Discovery
4. Purchase Driving
5. Customer Engagement
Marketing Perspective
1, 89% of marketers believe that social media is important to their overall marketing strategy. (Buffer, 2019)
2. 65% of social media marketers have increased their budgets this year. (Buffer, 2019)
3, The most common ways marketers measure the ROI of social media marketing are traffic, engagement, and leads. (Buffer, 2019)
4. 73% of marketers reported social marketing as being effective. (Buffer, 2019)
5. The estimation is that consumers will spend over $500 billion in ecommerce by the end of 2019. (eMarketer, 2019)
6. 77% of social media marketers use campaign analytics to measure performance. (Sprout Social, 2018)
Brand Building
7. Non-customers are three times more likely to increase traffic for brands. (Adobe State of Digital, 2018)
8. Over 200 million people visit at least 1 Instagram business page every day. (Instagram, 2019)
9. 74% of users share brand-related videos on social media. (Sprout Social, 2018)
10. The top three reasons people interact with brands on social media are to: ask questions, express an issue, or praise a product or service. (Sprout Social, 2018)
Product Discovery
11. 66% of companies use social media to announce the release of new products. (Duke University, 2019)
12. 54% of internet users leverage social media to find new products. (GlobalWebIndex, 2018)
13. 66% of Instagram users use Instagram to discover new products. (Instagram, 2019)
Purchase Driving
14. Three-quarters (76%) of consumers have purchased a product seen in a social media post. (Curalate, 2017)
15. 44% of consumers purchase products seen in a brand’s social media post. (Curalate, 2017)
16. A Statista report concluded 52% of respondents were interested in a product they had seen on Facebook. (Statista, 2017)
Customer Engagement
17. 71% of consumers with a positive brand interaction on social media will recommend the brand to others. (LyfeMarketing, 2018)
18. Pew Research shows advertising on YouTube you may reach up to 90% of Millennials. (Pew Research, 2019)
19. 90% of consumers are likely to engage with a post that embrace the personality of a company or brand. (Sprout Social, 2018)
If you’re not already dipping your toes into social media for your brand, then it’s of utmost importance that you get started now before you get left behind. One of the advantages of social media marketing is that social media marketing is cheap to get into and you can experiment without blowing a hole in your marketing budget,
As the numbers above show, by not being active in the social media sphere you’re missing out on engagement opportunities leading to positive customer experiences, global brand reach, and ultimately increased sales.
Let’s Talk About Your Brand
shane@3catslabs.com | Call +65-3159-4231
Share
