20 Useful Ways To Repurpose Content

There’s always a lot of work to do and note enough time to do it. Plus, we always run into those blocks where you just can’t think of your next post and the fresh and unique content just isn’t coming to you. Fortunately, for those times we have list of 20 ways to repurpose content.

A way to overcome that writer’s or, marketer’s block, is to take some of your old content and repurpose it it to create new types of content. It’ll be fresh to your audience, even if not to you.

Yes, repurposing content does seem like cheating in a way, but really, it’s not. You’re simply reworking your own high quality content into different formats. We’ll cover the basics of content repurposing review the benefits, and discuss various repurposing strategies along with creating new content with future repurposing in mind.

What Is Content Repurposing?

Content repurposing is also called content recycling, which is reusing existing content and presenting it in a different or new format to extend its lifespan and reach a wider or new audiences.

Yes, sometimes it can feel like you’re cheating or taking the easy way out. It’s not cheating and you’re not taking the “easy way out” for content creation. Your breathing new life into your content and putting an effort into ensuring your content or brand message is reaching every segment of your audience.

What Content Repurposing Is & Isn’t

It Is…

• Sharing an old blog post that’s been updated with new information.
• Taking statistics from an Ebook and creating infographics for Twitter and Facebook.
• Recording video clips of a podcast and sharing them to Instagram.

It isn’t…

• Sharing an old blog post that hasn’t seen any updates.
• Taking another news article and editing it.
• Posting the same campaign on different social media channels.

Why You Should Repurpose Content

When repurposing content or creating content with intent to repurpose it in the future, you’re saving yourself time. You already have the data necessary for adaptation and the content to engage your audience in different ways.

Repurposing content can actually give you an SEO boost because you’ll have multiple pieces of content centered around similar keywords or terms. This will lead search engines to see your site as an authority on a subject. Remember, you aren’t just creating content to create content, you’re creating and publishing valuable information and resources.

Also, repurposing content helps you scale in terms of content amount and audience reach. Creating a blog post is nice, but creating a blog post that can be converted into an email newsletter or a YouTube video is even better. That’s 3 different types of content and presence on 3 different platforms, which enhances your reach.

So, let’s go over how we can repurpose content.

How to Repurpose Content

Jut to review, repurposing means taking one content asst and resizing it somewhere else. Begin by taking a look at your brand’s metrics. Take a look at what performed well and then brainstorm how to further provide value to your audience with the same content in different forms.

There’s usually a solution, but if you feel like you’re running out of ideas, let’s take a look at the below options.

Repurposing Blog Content

If you run a blog or if your business website features a blog that’s used for news and to share expertise, you likely have a good number pf high quality posts. You might be wondering how to convert your text heavy pieces into different formats. Well, there are multiple ways to do so.

1. Create a YouTube Video

How to blog posts are easy to convert to video format, especially if the guide is graphics heavy. For example, instead of sharing only the written call script for “How To Make Sales Calls”, you create video with an actual run through of the script.

2. Create a SlideShare Presentation

This is one of the easiest ways to repurpose a blog post. Identify one of your best performing pieces of content and Present it through SlideShare. SideShare presentations are easily shareable and conveys content on a more visual way. Also, you can incorporate other visual elements to enhance your text.

3. Use Infographics

Are you conveying a lot of data and statistics in your blog post? Maybe an infographic would be perfect.

Generally people appreciate visuals and infographics allow for communicating hard hitting numbers in a pleasing and attractive way. An infographic could be included in the blog post and also shared independently across social media channels.

4. Write an Ebook

Ebooks are most appropriate for adapting long from blog content that serves an educational purpose. The blog post can briefly touch on key points and highlight the most interesting information, and then offer the ebook for more in depth exploration of a topic.

5. Use Select Thought Leadership Quotes

Do you often engage with industry experts or thought leaders? If so, recruit these people because they’ll provide valuable insight that your audience will appreciate. You can pull the quotes to most resonate with your audience and then share theme on social media posts or share them in email newsletters.

6. Record a Podcast Episode

You can use the interview copy as a script to highlight certain points or even invite the thought leader or industry expert back for a more in-depth discussion of the topic

As you can see, there are various ways to repurpose blog content that will be greatly appreciated by those segments of your target audience who aren’t really into reading. Now, let’s look at how we can repurpose content.

Repurposing Content for Social Media

Typically social media sites are flexible and accommodate a wide variety of post types. You can use this to your advantage when repurposing content. Next, we’ll look at six options you can consider when repurposing content for social media.

1. Post Backgrounds From Old Images

If you have high quality visuals, use them more than once as post backgrounds. Use them as the backgrounds for quotes pulled from your podcasts or blog posts. You can also simply post the images on their own to bring attention to past projects.

2. Post Snippets of Existing Video Content

Do you have videos on a YouTube channel or video content from other sources? Don’t share the full video, but engaging snippets on social media. If you’re hesitant, multiple sources cite video as having the highest ROI and nearly 90% of businesses are using video as social media marketing tool.

3. User Generated Content

Think of reviews on product pages or even a tweet from a satisfied customer. Not only can this content be useful in its original channel, but can be repurposed for others. Think screenshots, collages, or even tie this with #1 and mix customer reviews with old images as the background.

4. Repost From Other Social Media Profiles

Maybe a little convoluted at first, but in the end it makes sense. Take a screenshot of your Facebook post to share on LInkedIn or a YouTube thumbnail as part of an Instagram Story.

5. Create New Infographics

We mentioned this earlier, but you can create infographics specifically fo social media posting. Numerous studies have proven that visuals are retained for longer in memory than text.

6. Use Quotes

Extract quotes from your existing content and place that quote on a strong visual background. This type of posts works especially well on Instagram and Twitter.

Repurposing Webinars & Videos

Webinars and videos are exciting ways for users to connect with your brand. However, both formats may be inaccessible to some portions of your audience. Now we’ll look at how to repurpose video content so everyone can benefit from what you have to offer.

1. Make Video Transcripts Available

This is one of the easiest ways to make webinars and videos available to everyone in your audience. Of course cations can be created for video content, but creating transcripts is an additional way for audience members who use Assistive Technology to enjoy what your content offers.

2. Turn Video Content Into Blog Posts

Following on from transcripts, those same transcripts can be converted into blog posts. If a video is scripted and logically structured, a transcript would likely need very little editing to be made suitable for posting as a blog post.

3. Create a Podcast Episode

Webinars and videos can also be repurposed as podcasts. Extract the audio file form your video and then clean it up a bit (Adobe has a guide on this). Once happy with the audio, upload the podcast to your preferred podcasting platform.

How To Repurpose Podcasts

Many businesses are just now embracing podcasts and understanding that it’s a unique way to connect brand sixth audiences. Podcasts humanize a brand and allow for the host or guests to share anecdotes or recount personal experiences. A podcast is a great way to engage Millennials and Gen Z audiences. But how can you repurpose podcast content for other audience segments?

1. Record Sessions With Social Media in Mind

One of the most attractive characteristics of podcasts is that they feel human. Consider this factor and record video of your podcast. You can use snippets of video to hype up an upcoming episode or release the video clips afterwards as episode highlights, Remember, you can also post the full length session on YouTube.

2. Pull Quotes for Social Media

Yes, the is something that we’ve already mentioned but is also relevant for repurposing podcast episodes. Quotes by industry leaders or celebrities that your audience also follows can spur engagement and even widen your brand appeal.

3. Create Podcast Transcripts

Just as can be done for videos and webinars, you can publish transcripts of your podcasts for increased accessibility and for blog posts. However, you may need to note that you might need to do. bit more eliding of the audio if the conversational tone of the podcast doesn’t match with your blogging style.

4. Embed Podcasts Into Blog Posts

Almost anything can be embedded, and this is no different for podcasts. Embedding helps you share different forms of content and it helps you provide additional value to your audience.

Update Old Content for Repurposing

Things change and some of your older posts or content might not be accurate anymore.

Those old posts can probably use some updating. There’s likely new developments or some new advice that can be used to make your old post more current and relevant. Make some adjustments, add anything new that’s developed since, and republish the post.

Another approach is to identify top performing blog posts and if there’s an article that isn’t as up to date as it could be yet still generates a good amount of traffic, leads, or ranking highly, don’t publish it as a new post and instead only update the content to maintain the link and its SEO value. Then promote the changes to your audience. Some platforms even allow for changing the publish date to make it appear as if its a new post.

You could also update the call to action (CTA) or even add a CTA to posts that are lacking one.

The same could be done for ebooks Make updates to refresh the content and then promote it again! It means you don’t need to start from scratch with a new book and can continue to make new sales.

Leverage Existing Content to Drive Engagement

You create content to provide value to your audience. Unfortunately you can’t snap your fingers and create great high quality content. Creating high quality content takes time and resources, and at times it can even be quite tedious.

The decision to repurpose content shouldn’t be made as a substitute to creating new content. Content that’s repurposed should be used to supplement the creation of new content. Create new content while continuing to breathe new life into your old existing content. Through both methods you’ll provide excellent and relevant content for your audience.

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