Social media is essential to the marketing of your business, and if you’re a small business or have just opened you’re going to want social media marketing strategies that are cheap and will work. Of course, with over 3.2 billion global users, or 42% of the world’s population, it’s very clear as to why social media marketing should be an integral component to your marketing strategy and why it needs to work.
9 Social Media Marketing Strategies That Are Cheap and Work:
1. Quality Content
Certainly you’ve heard, “Content is king.” You can’t go wrong with quality content. Just as with any marketing effort, quality content is necessary for social media marketing. With quality content you’ll have a strong foundation to build upon for all future efforts.
Your website and blog is a great place to start with developing your social media marketing because you’ll be able to draw on great website and blog content to create your posts for social media.
You’ll even be able to repurpose and reuse your content for months and for some topics, even years to come.
Having quality content will also hell in developing your leads into sales and your new sales into loyal customers.
Ways to create quality content:
- Share tips and demonstrate your expertise to the world.
- Help others understand best practices and strategies.
- Lists, or “listicles” are a popular and easy way to create engaging written content.
2. Video Content
Video content has exploded in popularity and is now one of the best things you can apply to your social media marketing strategies. Businesses everywhere are incorporating more and more videos because people want videos.
You might be surprised to see videos on here, but to be effective your videos don’t need Hollywood production values. Sometimes just you and your mobile phone is all that’s needed.
What types of videos are effective?
- Instructional, educational, or how to videos highlighting your products or services
- Brand storytelling
Videos outperform static images and your audience will engage in videos telling the story of your brand and the challenges you’ve faced as well as how you can help them solve a problem.
3. Use Email Marketing
Isn’t email marketing separate from social media marketing? It’s valid here because your email marketing can apply to your social media marketing strategies.
How can email marketing be integrated into social media marketing strategies?
- Use your existing email recipient list and send out your messages, and be sure to let your audience know where and how to follow you on social media.
- Use content from you social media profiles to send out to your email marketing list.
- If you’re running Facebook Ads, you can upload your email list for retargeting or to create a “lookalike audience”
Incorporating social media and email marketing is great if you have a younger audience. You can highlight reposts of your content or when customers have tagged you in one of their posts.
4. Have a Facebook Focus
You can’t talk about social media marketing strategies without talking about Facebook. Facebook is the largest social media platform with a user base of over 2 billion active monthly users.
If you’re going tp use Facebook in your social media marketing, there are two ways you can move forward. The first is by going through organic/unpaid advertising. The alternative is to go with paid advertising.
If you have a budget of $0 or are severely challenged in funding, definitely go with unpaid or organic advertising. Your post’s reach will be very limited but you’ll still be reaching some people, which is better than not reaching any.
If you chose to use a paid advertising strategy, then you’ll need to run Facebook Ads campaigns. Contact us and we can help you get started.
5. Personalized Messages
Everybody loves personalization and customer today are looking for authenticity. If you can from a personalized connection with your customers you are on a great track to success.
By personalization we mean more than just their first name in an email. Start out by creating personalized ads organically or by using social media tools. Facebook has extensive personalization options to include even birthdays and relationship status.
Using personalization will help your brand connect with the right audience and help you generate highly qualified leads.
6. Live Streaming
This is similar to video content, which we had already explored, however live streaming must be considered separately.
Major social media platforms such as Facebook YouTube, Instagram, and others offer free tools to facilitate live streaming.
Why should you consider live streaming? There are several advantages.
- Live streaming creates an opportunity for your audience to engage with you directly and in real time.
- Your audience will be able to see your personality and that will build a more personal connection between your audience and you/your brand.
- The more personal connection will in turn build trust and also make your brand more relatable to your audience, which can be a great boost for the future.
7. Try Online Reviews
If you can, try to include some online reviews of your products or services. Potential customers will likely look to reviews for help in making a decision.
Online reviews are fast and easy way to help make a decision on which product or service to choose.
However, this tactic does rely on good reviews, so you will need to do your utmost to ensure your current and past customers are happy and leave positive reviews.
But how do you get those good reviews?
The easiest way is to simply ask. In most cases your customer, if they’re happy, will be pleased to share something positive about you and what you offer. You can also offer incentives to your customers, as that can often be enticing and can also earn you repeat business.
8. Infographics
Spice things up with some fun infographics. Stats and facts are great but you’ll find your audience even more willing to engage with increased interest when those same figures and facts are presented in a more fun way.
You’ll have to chose whether to do the graphic design yourself or take advantage of services like what 3 Cats Labs offers.
With infographics you’ll be killing two birds with one stone. You’ll be presenting valuable information and also attracting people to your brand with attractive visuals.
9. Reuse Your Old Posts
Surprised? Don’t be! There is a lot of variety here.
To start with the most basic tactic of incorporating old posts int your social media marketing strategy is to share your old blog posts. Not everyone has seen the posts before, so by reposting you can always reach new people.
You could also create an ebook using a collection of old blog posts, and then share that on social media for free, well, at the cost of an email address to grow your email marketing list.
Also, if you’ve built up your video content the videos can be built up into a full tutorial series that can be combined into a playlist and shared for a long time to come.
What’s Next?
You don’t need a massive marketing budget to get your brand out there to grow your audience and nurture sales leads. What you do need to do is research, plan, and make the most of cheap tactics for your social media marketing strategies that can outperform other more costly tactics.
Find what works and the excellent results will follow.
Let’s Talk About Your Brand
shane@3catslabs.com | Call +65-3159-4231
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