How to A/B Test
Do you (or your boss) feel like you aren’t getting enough leads? Good, that means you aren’t in the minority. Do you know what’s one of the best ways to get out of that zone …
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The Dictionary of Marketing Terms You Need to Know
There is a lot of jargon in every industry and there are of course unique marketing terms that are used in explaining concepts, practices, and proper names for things; whether that be a specific platform …
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How Brands Use Emotions in Advertising
Have you noticed anything in particular about the advertisements that get shared, talked about, and you can recall for months, or even years later? You might notice that those advertisements are the type that tugged …
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New Video Content From Old Content
Content marketing is more complicated than ever. The number of platforms available and the work to determine which are bet for reaching your target audience has what seems to be an ever increasing array of …
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Getting Started: Choosing SEO Keywords
When you start a new business or a new brand, one of the best ways to start growing is through search engine optimization (SEO). Changes to better your SEO increases the likelihood of your website …
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When It’s Time to Kill a Product Feature
Choosing whether or not to kill a product feature is always tough for a client, no matter if the features are part of an app, website, or even a physical product. It’s particularly hard for …
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Great Logo Design: 5 Essential Ingredients
If you’re about to begin a rebranding or creating a new brand the thought and consideration given to logo design is one the of the most important aspects. A great logo is essential to your …
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How To: Share Your Google Ads Account With an Agency
While working with a client today and walking him through the process of how to share his Google Ads account with us so we could perform a quick audit. This is not only for an …
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