A crisis changes a consumer’s relationship with a brand and there’s a shift in what’s expected of products and services. Consumers today are demanding that brands be involved in current events that are relevant to the …
More "What Consumers Want From Brands in 2021 & Beyond"
Now that we’re social distancing and people live with the potential for renewed lockdowns, social media has only become more important. Facebook, Twitter, Instagram, and other social media platforms are valuable for business from the …
More "Social Media Branding Quick Guide"
The Apple logo has gone through many iterations and its history is as rich as the history of the company. The company was first founded in 1976 by Steve Jobs and Steve Wozniak. It has …
More "Logo History: Evolution of the Apple Logo"
Branding is full of myths and misconceptions, and unfortunately, many of these myths can stop you and other business owners from investing in your brand. We’re going to look at 5 common misconceptions, explore what …
More "5 Myths That Stop You From Investing In Your Brand"
Colors express feelings, seasons, and accentuate ceremonies. The reason is because color meaning has significance in every culture. Some civilizations have used colored paints for war, death, seasonal harvests, or to signify particular ceremonies. Color …
More "Color Meaning & Psychology"
A logo communicates what your brand is about to anyone who sees it. We’ll be taking a look at logos in general along with responsive logos. However, our focus will be variable logos and if …
More "What is a Variable Logo?"
Now that we’ve entered into our first full week of 2020, we at 3 Cats Labs thought we would share a list of the most popular blog posts over the course of the past year. …
More "Our Top 5 Posts of 2019"
‘Tis the season for forecasts and in this post we’ll be looking at the branding design trends for 2020. Brand managers will be looking at what typefaces, colors, shapes, textures, and more will be attractive …
More "4 Branding Design Trends for 2020"
Why should your brand have distinctive assets? Why are they important to your branding? What is it that can make distinctive assets more valuable than overall branding? What comes to mind when you see or …
More "Distinctive Assets in Branding"
Your brand, like all others, has competitors. Also like you, other brands spend a good portion of their time, energy, and resources establishing and then maintaining an edge over competitors. Unfortunately there isn’t a lone …
More "Building Brand Awareness Gives You an Edge"
