While working with a client today and walking him through the process of how to share his Google Ads account with us so we could perform a quick audit. This is not only for an audit but certainly when hiring an agency to manage your Google Ads account. The steps are surprisingly easy but it’s very possible to get lost amongst the dashboard buttons and menus.

Step 1: Client Sends Google Ads Account Customer ID to Agency

1. Begin by logging into your Google Ads account.
2. Find your Customer ID. This can be found by clicking on the arrow in the top left corner of the browser to expand the menu along the left side. Your Customer ID will be located at the top of the menu.
3. Send the Customer ID to your agency.
4. Remain logged in and wait to grant the agency after it requests access.

Step 2: Marketing Agency Requests Access

1. A person on the agency side will login to the agency’s top level Google Ads Manager account.
2. Go to Accounts and click +Account and then select “Link Existing Accounts.
3. The agency will enter the Customer ID provided by the client and then click “Continue”.
4. A name (for internal use only) needs to be create for the account. Once a name has been entered, click”Request Approval”.

Step 3: Client Approves Agency Access

1. Click the gear icon in the top right of the page. Then select “Account Settings”.
2. Click “Account Access” On the left menu.
3. Click “Accept Request”. If you’d like to provide full access, grant Admin permissions to the agency.

Done! See how easy that is! You’ve successfully granted the agency access and now you’re free to grow your business while the agency monitors your Google Ads performance.

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