Unfortunately many businesses see logo design as a cost when in reality a logo design is an investment. As a business ourselves, we understand that spending must be prioritized and that this is particularly true when a business is new.
However, often the decision to cut expenditures is made without fully considering the benefits of what is being cut. Often logo design falls into this category.
Why is logo design an investment and why is it a good investment? Here are some reasons:
- Recognition is important. A well designed logo catches the eye and is memorable. It’ll quickly become an element that gives your brand instant recognition.
- Professionals know how to design a logo that will make an impact. A logo with impact is an instant competitive advantage.
- Integral to your overall brand identity. Your logo is your company’s visual stylization of its personality. That’s often a difficult task and can’t be done alone.
- A matter of professionalism. Investing in a professionally designed logo is done for the same reason that you’d hire a professional to build your website or do your taxes. You want to leave your audience with a good impression.
Having a well designed and professional logo is a must because it will likely be the most customer facing element of your branding. Your logo communicates to your audience that you’re a well established company and that you invest in your business.
It’s almost always the right decision to go with a professionally designed logo. Why would you risk your endeavor on something as forgettable as a cookie cutter logo from someone who doesn’t care about your brand? Why gamble on your own artistic abilities when that isn’t your core business?
Choose a professional to create your logo and brand identity so that you can present yourself professionally and benefit because logo design is an investment.
3 Cats Labs offers professional logo design and brand identity packages suitable for any budget.
Let’s Talk About Your Brand
shane@3catslabs.com | Call +65-3159-4231
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