New Video Content From Old Content

Content marketing is more complicated than ever. The number of platforms available and the work to determine which are bet for reaching your target audience has what seems to be an ever increasing array of options. There are not only more social media platforms but also a multitude of blogs published daily. This also means the type of content has increased. Images are popular, video content has seen a massive increase, and the timing and frequency of publishing content needs to be monitored and tweaked.

How to make things easier for yourself? Simplify your content marketing strategy. Don’t try to be everywhere doing everything. Focus on the channels and platforms that impact your business.

However, some things just can’t be ignored. Video marketing is one of them. Hubspot’s Content Trends Survey shows buyers want to see more video from brands.54% of respondents wanted to see video than any other type, including email and images.

Committing to video content isn’t a small undertaking. For that reason you should simplify and streamline your video content marketing efforts. To get started you can begin by mining previously made content and repurpose it for video.

5 Content Types You Can Repurpose for Video Content

1. Use A Blog Article to Create a Video Slideshow

Like most people or businesses, you’ve started your content marketing efforts with a blog. You probably still continue to publish blog posts today. Delve into your archives; there is probably some real gems of information and they likely haven’t been seen in awhile. Breathe new life into this old content with a conversion to video.

You might think this will take a long time. Luckily, you can leverage AI and use Lumen5 to go through your content and create a storyboard for you. You can then go in yourself and do any fine tuning that you desire as well as add music and images to your video.

2. Create Short Clips From Webinars

Webinars are strong lead generators and are usually filled with great content that’s perfect for some bite sized video clips.

Actual webinars don’t have a long life. They’re often promoted until released and then soon disappear as the promotion stops.

Get more life out of your webinar content by taking clips of the webinar content and creating short focused video content that can be used for much longer than the full webinar. A lot of webinar hosting platforms allow for exporting video clips, so that can make the splicing of the original even easier.

3. Customer Call Testimonials

You don’t need to rent a studio and create a high production value interview and testimonial. It also won’t be as much work as you expect to reach out to customers and recording a chat. What you’re looking for here is your customers’ authentic feedback. You don’t even need to go to them; and with some slight polishing in post-production you’ll have your video.

Using Zoom or a similar video software will allow you to quickly and easily record short interviews with your customers.

Just remember to ask your clients if they’re ok with being recorded and included in your reel. You’re guaranteed to get authentic and real interaction; not the forced and sometimes awkward feeling that accompanies sit down and chat type conversations.

4. Use Internal Videos

Your team might spend a lot of time teaching customers and prospects about your product or service. A lot of times this is done via screens haring or through personal video chat.

These videos often hold a lot of insight. Why keep it private? Why not share this valuable information that can entice more prospects and generate new sales leads?

If your sales or customer support teams use software such as Loom or others and are of high quality, you can use them to create lead generating video content that can be used on your website, of course YouTube.and other social media platforms.

5. Create Videos From Podcasts

This might nor be for everybody, but if you already have podcasts in your content, like with blogs, you can delve into past content and renew less likely heard content into new visual content.

Publishes have found that on Facebook about 85% of videos are watched without audio. Adding simple text should capture attention. Also, you don’t need to transcribe the audio content manually, there are many transcription tools available to aid you in hastening the process.

Don’t Stop Once You Start

A lot of brands get held back from creating video because they don’t have the correct perception about the ease if production. Don’t get stuck in that mindset because video content will be increasingly important as content marketing continues to develop.

Commit to creating simple and streamlined video content. Leverage video as much as possible; beginning with the adaptation of content you’ve already created for other purposes or mediums. Repurposing content will make it easier to integrate video into your content marketing strategy.