A crisis changes a consumer’s relationship with a brand and there’s a shift in what’s expected of products and services. Consumers today are demanding that brands be involved in current events that are relevant to the community and society as a whole. People want the world to be a better place and brands that also demonstrate they want the same are rewarded by like-minded consumers.
There are fundamental shifts underway that are changing the way consumers think of and engage with brands. Consumers don’t want brands that distance themselves from social issues and instead support brands that take a clear stance and are willing to engage in movements that are meant to improve society and the quality of life for individuals.
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