Every year PANTONE announces its Color of the Year, which is a signifier of what color authority predicts as the most suitable color for mood and times ahead during the coming year. This year Very Peri, PANTONE 17-3938, a hue that didn’t exist until it was named the Color of the Year for 2022. Very Peri is a color that “encourages personal creativity and inventiveness,” according to PANTONE.
This is the first time PANTONE has launched a new color as its Color of the Year. Very Peri blends blues with reddish violet hues for a mix of constancy and energy.
Why Very Peri?
Very Peri has been chosen because we’re living in transformative times The world is emerging rom an intense period of isolation due to the COVID-19 pandemic and that period has caused a shift in many of humanity’s notions and standards in daily life. That same period has further merged our physical and digital worlds. Our digital lives have seen greater expansion, such as to expansive digital worlds known as the metaverse.
Do you feel Very Peri is a fitting color for where we’re at and what’s to come in the near future? We’re expecting to see this color utilized in design because it is a fun shade that could serve well as an accent color or background. Will you be using Very Peri this year?
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