9 Graphic Design Trends Brands Should Consider for 2022

It’s now 2022 and for the past 2 years the majority of the world has been playing it safe. It appears that this year is the time for that approach to change and designers, and brands, are choosing to be more adventurous.

You’ll probably notice the trends from 2022 are a little bit dreamy but there’s also a hint of remembrance of the past.

To the list!

Inclusive Visuals

Brand collateral is beginning to include a greater range of people. White, male, and able-bodied is no longer the default and marginalized groups are seen with increasing representation in marketing materials.

Bold and Bright Backgrounds

Bold and bright backgrounds are back! Bright eye catching backgrounds get attention in busy news feeds.

Modern Nostalgia

Old is the new new. Merge nostalgic elements with the look of 80’s and 90’s digital.

Metaverse

It’s the new hot topic and being seized upon by major brands. Expect more avatars and imagined digital worlds.

Organic Digital

Working with actual paper and film has become a rarity. We’re seeing increased use of textures to add an organic touch to digital artwork.

Serif Fonts Making Their Return

Although serif is typically used for a classical look, they’re continuing to be on trend. Serif harkens back to a simpler and more trusting time.

Branded Memes

Memes are universal and brands are leveraging them to add levity to their online personas. Just like your best friend shares memes, so do your favorite brands.

Social Media Screencaps

Cross posting across social media platforms has reached a new level. It used to be the same post was shared across different platforms. Now it’s taking the screencapture of a post from one platform and sharing it on another.