Social media platforms are always changing and adjusting their image sizes and formats. To provide an easy reference resource we created this guide to social media image sizes. We’ve done this guide for 2020, 2021, and now we’re updating it for 2022.
We all know that brands need a strong social media presence if they want to grow and continue to be successful. A huge part of your social media presence is rooted in the images used to communicate your brand message. Images should be optimized so you have the right images representing you or your brand.
Our Social Media Size Guide 2022 explains the sizes and file formats to use for image placements across numerous social media platforms.
The below guide will help you optimize your social media images for:
- YouTube
- Tumblr
- Ello
- Snapchat
- TikTok
We also have a printable PDF so you can have a ready reference at your side or saved on your computer.
Do yourself a favor and BOOKMARK this page. This guide will be updated as new social media platforms increase in popularity and established platforms change their image requirements.
Social Media Image Sizes for 2022
Facebook Image Size Guides
Cover Photo: 820 x 312 px (a preferred maximum file size of 100 KB). Appears on page at 820 x 310 pixels
– Anything smaller will be stretched
– Minimum size of 400 x 150 pixels
– Smartphones display as 640 x 360
– For best results, upload an RGB / JPG file less than 100 KB
– Images with a logo or text maybe best as a PNG file
Profile Picture: 180 x 180 px
Your Facebook profile picture represents you at most places on the largest social networking platform.
Shared Image: 1200 x 630 px
Shared Link: 1200 x 628 px
– Recommended upload size of 1200 x 628
– Square Photo: Minimum 154 x 154 px in feed
– Square Photo: Minimum 116 x 116 px on page
– Rectangular Photo: Minimum 470 x 246 pixels in feed
– Rectangular Photo: Minimum 484 x 252 pixels on page
Facebook will scale photos under the minimum dimensions
Event Image: 1200 x 628 px
– Facebook will scale down to minimum dimensions: 470 × 174 pixels
– Shows in feed at 470 × 174 pixels
Highlighted Image: 1200 x 717 px
– Will appear on your page at 843 x 504 pixels
– Choose a higher resolution at same scale for better quality
Business Page Profile: 180 x 180 px
– At last 180 x 180 pixels
– Appears on page at 170 x 170 pixels on desktop
– Appears on page at 128 x 128 pixels on smartphones
– Appears at 36 x 36 on most feature phones
Facebook Stories: 1080 x 1920 px
– Takes up the full screen on phone
– Avoid images less than 500 pixels wide
– Leave top and bottom 14% free of text if using CTA
Facebook Ads: 1080 x 1080 pixels
LinkedIn Image Size Guides
Personal Background image: 1584 x 396 px
Standard Logo: 400 x 400 px
Profile image: 400 x 400 px
– Recommended between 400 x 400 & 20,000 x 20,000 pixels
– Minimum 200 x 200 pixels
– 10 MB maximum file size
– JPG, GIF or PNG files
LinkedIn Brand / Company Pages Image Sizes
Background image: 1192 x 220 px
– Recommended:1536 x 768 pixels
– Minimum size of 1192 x 220
– Maximum 4 MB
– Appears as 1400 x 425 pixels
– PNG, JPG or GIF
Standard Logo: 300 x 300 px
– 400 x 400 pixels recommended (300 x 300 minimum and resized to fit)
– Maximum 4 MB
– PNG, JPG or GIF.
One of the two brand logos that you should be uploading to LinkedIn is the business logo. This is the bigger of the two and is going to display next to your brand name on your LinkedIn homepage. This image also appears in “Companies You May Want to Follow”.
Business / Career Cover Picture: 1128 x 376 px
– Minimum 1128 x 376 pixels
– Maximum 2 MB
– Landscape Layout
– PNG, JPG or GIF files
Square Logo: 60 x 60 px
– 60 x 60 pixels (resized to fit)
– Maximum 2 MB
– PNG, JPG or GIF files
This is the brand image that shows up when your company is searched. Make sure it’s something recognizable to your brand.
Business Banner Image: 646 x 220 px
– Minimum 646 x 220 pixels
– Maximum 2 MB
– Landscape Layout
– PNG, JPG or GIF files
The Banner Images is the most prominent image that you can use on LinkedIn. This image appears when a user visits your brand’s homepage.
Standard Logo: 400 x 400 px
– 400 x 400 pixels recommended (300 x 300 minimum and resized to fit)
– Maximum 4 MB
– PNG, JPG or GIF files
YouTube Image Size Guides
YouTube Channel Profile: 800 x 800 px
Channel Cover Picture: 2560 x 1440 px (for desktop), 1855 x 423 px (for tablets), 1546 x 423 px (for smartphones), and 2560 x 1440 px (for TV)
The sizes are optimized for the different platforms as YouTube videos are often streamed using any of the above mentioned platforms.
Video Uploads: 1280 x 720 px
YouTube is a video sharing site, so you need to maintain this resolution (about 16:9 aspect ratio) for the videos that you upload.
Instagram Image Size Guides
Profile Picture: 320 x 320 px
Photo Size: 1080 x 1080 px
Video to Stories: 1080 x 1920 px
– Maximum duration of the video should be 10 seconds.
Photo Thumbnails: 161 x 161 px
Twitter Image Size Guides
Profile Photo: 400 x 400 px / Displays at 200 x 200 px
– Maximum 100 KB file size
Your Twitter profile picture is visible to everyone. It will be visible on your home page, Since it represents you or your brand, the image should be of the highest quality.
Header Photo: 1500 x 500 px
– Maximum 10 MB file size
As a business, your Twitter page header photo should be in sync with your logo, tagline and brand.
In-stream Photo: 440 x 220 px
– Maximum 5 MB file size for photos and 3 MB file size for animated gifs)
Twitter Card: 1200 x 628 px
– Maximum 5 MB file size for photos and 3 MB file size for animated gifs)
Pinterest Image Size Guides
Profile Picture: 165 x 165 px
Board Display Image: 222 x 150 px
Pin Sizes: Width of 238 pixels (with scaled height)
Tumblr Image Size Guides
Profile Image: 128 x 128 px
This image will appear on your profile page, next to the button to “follow” you when someone lands on your page and as thumbnails next to your posts in your follower’s feeds.
Image Posts: 500 x 750 px
– Up to 10 MB file sizes (except for animated gifs which should not be more than 1 MB).
Ello Image Size Guides
Banner image: 2560 x 1440 px
Profile image: 360 x 360 px
WeChat Image Size Guides
Profile Photo: 200 x 200 px
– Recommended 200 x 200 pixels
– JPG, GIF, or PNG files
– Images with a logo or text maybe best as a PNG file.
Article Preview Header: 900 x 500 px
– Recommended 900 x 500 pixels
– Maximum file size: 2 MB
– JPG, GIF, or PNG files
– Images with a logo or text maybe best as a PNG file
The article preview header image spans the top of your account post. Since it will probably be the first thing a visitor sees, these images tend to be the most captivating.
Article Preview Thumbnail Image: 400 x 400 px ( Displays at 200 x 200 px )
– Recommended 400 x 400 pixels
– Minimum file resolution: 200 x 200 pixels
– JPG, GIF, or PNG files
– Images with a logo or text might be best as a PNG file
Article Inline Image: 400 px x Any size px
– Displays at a width of 400 pixels, but higher resolution is recommended
– Maximum file size: 2 MB
– JPG, GIF, or PNG files
– Images with a logo or text might be best as a PNG file
Snapchat Image Size Guides
Geofilter: 1080 x 1920 px
All photos taken in the app are 1080 x 1920. Custom geo-filters must be created in this size to be applied properly on a photo taken within the app.
Weibo Image Size Guides
Cover Image: 920 x 300 px
– Recommended 920 x 300 pixels
– Maximum file size of 5 MB
– JPG, GIF, or PNG files.
Profile Pictures 200 x 200px (Displays at 100 x 100 px)
– Cropped as a circle, so be careful of cropping on text or logos.
– Displays throughout the site as 100×100, 50×50, 30×30
– Recommended 200 x 200 pixels
– Minimum 100 x 100 pixels
– JPG, GIF, or PNG files
Banner: 560 x 260 px
– Maximum file size of 5 MB
– JPG, GIF, or PNG files
Instream: 120 x 120 px
– Up to 9 images of any dimensions under 5 MB can be uploaded to a single post
– May be accompanied by a video
Posts with a single image have a preview thumbnail that resizes the image at its original proportions so the largest dimension is 120 px.
Contest Preview: 640 x 640 px
– Maximum file size of 5 MB
– JPG, GIF, or PNG files
The Contest Preview displays at 288 x 288 pixels in the sidebar of the account’s main blog page and full size at 640 x 640 pixels on the dedicated contest page. This image can be uploaded independently of the long form contest poster.
TikTok Image Size Guides
Profile Photo: 200 x 200 px
– Use a high quality image to future proof.
TikTok Video Sise: 1080 x 1920 px
– The ideal ratio for TikTok video is 1:1 to 9:16.
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shane@3catslabs.com | Call +65-3159-4231
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